Cross Innovation Class 2025: Final Pitch

Ideas for sustainable products and processes

How can companies' products and processes be made more sustainable? Four university teams from the fields of IT engineering, computer engineering, product design, digital design, environmental sciences and business administration explored this question together with urban stakeholders and commercial enterprises. The result is four exciting prototypes for a more sustainable future, which will be presented at the Design Zentrum Hamburg on July 10.

Be there, meet the protagonists and find out all about this year's Cross Innovation Class, which enables intensive project work between innovative students and companies.

Vote for the best prototype

The interdisciplinary teams spent three months developing prototypes. You can be there live at the final presentation when the teams present their ideas and vote for your favorite in the audience award. A jury will select the best prototype.

Which universities and degree programs are taking part?

• Fachhochschule Wedel (Departments of IT Engineering, Computer Engineering)
• ADM Akademie Mode & Design (Product Design)
• Leuphana Universität Lüneburg (Environmental sciences, business administration)
• Brand University of Applied Sciences (Digital Design)

Which companies are involved?

• tesa SE
• Stadt Norderstedt
• hvv (Hamburger Verkehrsverbund Gesellschaft mbH)
• STILL GmbH

About the Cross Innovation Class

The Cross Innovation Class is a format of the Cross Innovation Hub of Hamburg Kreativ Gesellschaft. In the Cross Innovation Class, students from different subject areas meet companies from all sectors and of all sizes. In interdisciplinary teams, they spend a semester developing innovative prototypes. The benefit? Companies get an unbiased, fresh view of the young generation from the outside and work exclusively with potential young talent. Students get to know all phases of product development, gain practical experience and meet potential employers. The methods used include design thinking and foresight.

You can find all information about the Cross Innovation Class here.