Cross Innovation Hub

Cross Innovation Insights: AI as a change project - 21 May, 11 a.m. - 12 p.m.

We combine business and creativity - for innovative solutions that strengthen companies in the long term.

Our services

Innovative products, processes & services

Products, processes and services that conquer markets: We help companies put their offerings to the test and develop, test and validate new ideas.

Strategy & business model development

Standing still is not an option. We help companies to develop sustainable strategies and transform business models.

Work & innovation culture

Innovation is a mindset: We help companies to establish agile, creative ways of working and a culture of innovation that are the basis for long-term success.

Current dates

Apr28

German Creative Economy Summit 2026

28.4 – 29.4.2026

The largest national meeting place for the entire creative industry.

Hamburg Kreativ Gesellschaftab 136,85 €Kampnagel, Jarrestraße 20, 22303 Hamburg

May21

Cross Innovation Insights: AI as a change project

21.5.2026 11:00 – 12:00 Uhr

The Cross Innovation Insights offer low-threshold knowledge transfer, insights into best practices and new methods in quick succession.

Cross Innovation HubkostenlosOnline

Jun18

Future Provocations: City under power

18.6.2026 15:30 – 17:30 Uhr

What if energy not only powered our mobility, but also determined it? In the new showcase format Future Provocations, we make speculative futures of mobility tangible - with design fiction artefacts that inspire reflection, discussion and further thought.

Cross Innovation HubkostenlosHamburg Innovation Summit, Halle 425, Oberhafenquartier, Stockmeyerstraße 43

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Selection of our customers

From our practice

Hamburg Aviation: FAIRcraft - the recyclable aircraft cabin

The cluster organisation Hamburg Aviation sent an interdisciplinary team to the Cross Innovation Lab to develop a research concept for the production of recyclable aircraft cabins.

Albis & Drägerwerk: The hospital room of the future

In the Cross Innovation Lab, plastics manufacturer Albis utilised open-ended processes to develop the hospital room of the future.

GEA: Digitalisation through a smart valve

As the world's leading system provider, GEA developed an AR prototype in the Cross Innovation Lab to facilitate the maintenance of its products.

Spiegelberg: Cost-efficient medical device with brand language

In the Cross Innovation Lab, Spiegelberg utilised creative collaboration to redesign and innovate a standard product in the regulated medical technology market.

FES: Franky - smart disposal of electronic waste

With the "Franky" concept, the team of students in the Cross Innovation Class 2024 developed an innovative collection system for small electronic waste for FES Frankfurter Entsorgungs- und Service GmbH. The aim: to collect e-waste directly at source, dispose of it safely and sensitise citizens to sustainable recycling.

HASPA: Supporting customers in the sustainable transformation

HASPA has developed a solution that supports corporate customers in their sustainable transformation.

City of Frankfurt: Gamification for a clean city

As part of the Cross Innovation Class 2022, students from various disciplines developed an innovative approach for the City of Frankfurt and Frankfurter Entsorgungs- und Service GmbH (FES) to reduce pollution in public spaces and raise awareness of urban cleanliness in a playful way.

hvv: alsterHUB 2040 - Rethinking mobility

With the "alsterHUB2040" concept, the team of students in the Cross Innovation Class 2025 developed a modular, climate-resilient and barrier-free stop of the future for the hvv that combines sustainability, smart technologies and social amenities in a public space.

Cross Innovation Hub - Photo by micheile henderson on Unsplash

Baloise Insurance: The green pension scheme

Baloise (formerly Basler) developed the pension scheme of the future in the Cross Innovation Lab.

Implenia, BCL: The construction site waste management of the future

Implenia and Building Construction Logistics are revolutionising waste disposal on construction sites.

Rhenus - Green Warehousing

In the Cross Innovation Lab, Rhenus developed an online portal to visualise the CO2 consumption of all department stores in Europe and thus promote their sustainable operation.

tesa: Modular rail system for drill-free fastening

With "ModRail", the student team in the Cross Innovation Class developed an intelligent, drill-free solution for the company tesa for the flexible and wall-friendly attachment of shelves and hooks.

KLIMAready: Rethinking the business park

How does a business park become climate-ready? The Cross Innovation Lab x KLIMAready uses the example of Allermöhe to show how CO₂-neutral solutions are created across sectors.

BWI: Design manual for better construction sites

Retailers bring a neighbourhood to life - but their brick-and-mortar business model is susceptible to change. In three Hamburg neighbourhoods, the Cross Innovation Hub has brought together local communities of interest with creatives to find solutions to individual challenges - including in Osterstraße.

DESY: Charge for Change

In the Cross Innovation Lab 2024, researchers from the Deutsches Elektronen-Synchrotron DESY and HAW Hamburg joined forces with creative experts to combine basic research with creative approaches for the first time. The result: an oasis that combines research, education and spending time in public spaces.

Hamburg-Nord District Office: Cultural change in the authority

The digital transformation goes hand in hand with a change in working culture: a new vision and over 140 measures for future collaboration have been developed in a cross-innovation process lasting several months that was developed specifically for the Hamburg-Nord district office.

ACO Group: Making rainwater clean and usable

In the Cross Innovation Class, interdisciplinary student teams developed solutions for circular cities.

PALETTEN-SERVICE Hamburg: Making logistics more sustainable

In the Cross Innovation Class, interdisciplinary student teams developed solutions on the topic of circular cities. The company PALETTEN-SERVICE Hamburg developed a wooden pallet that is truly recyclable.

Hamburg-Mitte district: Weekly markets of the future

In a customised process, we have developed measures together with the Hamburg-Mitte district to reposition weekly markets and make them more economical.

NDR: Get out of your own silo

Employees took away the idea for a "New Work Day" from the pop-up office.

What our customers say

"By working with the Cross Innovation Hub, we have realised how important it is to drive the innovation process forward in our company and how invigorating it is to integrate people from completely different areas into this process."

Stefan Paschko

Managing Director, Spiegelberg GmbH & Co. KG

"Collaborating with creative people opens up completely new perspectives on the problem and possible solutions, which were developed into a concrete concept as part of the well-structured programme with a tight schedule in an atmosphere of trust and equality."

Matthias Schulz

Head of Strategy, Otto Krahn Group

"In general, it was super interesting for us to bring in creative people, as they simply look at things from a different perspective and help us to get out of our operational blindness or think outside the box. That was really an aha moment for me."

Elif Korkmaz

Former Product Manager Digital, Jungheinrich AG

"The pop-up office exceeded our expectations. The interdisciplinary collaboration has developed a tremendous dynamic in a very short space of time and led to very concrete results."

Susanne Rengel

Former Transformation Advisor, Hamburg-Nord District Office

"The collaboration with the creative professionals was more than just an impetus for the development of new ideas. Rather, it was the conceptualisation of the future of our company."

Carsten Freese

Digital Development, Zara (Inditex Group)

"The Cross Innovation Lab was a unique experimental space in which we were able to experience, test and learn how to work with external partners and make the best possible use of creative input for ourselves."

Susan Pinternagel

Former Innovation Manager, Jungheinrich AG

"In a three-day process, we had our business model challenged by creative professionals in order to develop new ideas and opportunities. The format was excellent and very well thought out. Probably the best conceptual workshop I've attended so far."

Felix Bäuerle

Former Sustainability Manager Product Innovation, Beiersdorf AG

"A week out of work, broadening my horizons with a colourful group of people and taking this back to my job to inspire others: That was the pop-up office for me! And it still has an impact a year later. It also motivated me to change jobs internally to change management."

Philipp Vongehr

Deputy Head of Organisational Development, NDR

"This programme has set a benchmark and proven that interdisciplinary collaboration really makes sense."

Dr Markus Dömer

Head of Business Development & AI Tech Hub, Carlsen Verlag

"I would not have expected that so much understanding of problems and processes could emerge on the consultant side in such a short space of time and that this would result in such concretely developed ideas, which met with great appreciation from us."

Sebastian Averdung

Managing Director at Averdung Ingenieure & Berater GmbH

"It was very exciting to break out of our familiar, rigid development structures and take a different approach to brainstorming. The additional impetus from outside contributed enormously to the fact that the solution ideas turned out to be much more creative."