Cross Innovation Hub

Save the date: Cross Innovation Day on 12 June in Oberhafen

We combine business and professional creativity - for fast solutions that strengthen companies in the long term.

Our services

Innovative Produkte, Prozesse & Services

Produkte, Prozesse und Dienstleistungen, die Märkte erobern: Wir helfen Unternehmen dabei, ihre Angebote auf den Prüfstand zu stellen und neue Ideen zu entwickeln, zu testen und zu validieren.

Strategy & business model development

Standing still is not an option. We help companies to develop sustainable strategies and transform business models.

Work & innovation culture

Innovation is a mindset: We help companies to establish agile, creative ways of working and a culture of innovation that are the basis for long-term success.

Current dates

Jun12

Cross Innovation Day 2025

12.6.2025 09:00 – 18:00 Uhr

Under the motto "Changing perspectives - shaping the future sustainably", we will be demonstrating new approaches to innovation management at the Cross Innovation Day.

Cross Innovation Hubab 49€ zzgl. Steuern und GebührenKreativquartier Oberhafen, Stockmeyer Straße, 20457 Hamburg

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Selection of our customers

From our practice

Hamburg Aviation: FAIRcraft - the recyclable aircraft cabin

The cluster organisation Hamburg Aviation sent an interdisciplinary team to the Cross Innovation Lab to develop a research concept for the production of recyclable aircraft cabins.

DESY: Charge for Change

In the Cross Innovation Lab 2024, researchers from the Deutsches Elektronen-Synchrotron DESY and HAW Hamburg joined forces with creative experts to combine basic research with creative approaches for the first time. The result: an oasis that combines research, education and spending time in public spaces.

Albis & Drägerwerk: The hospital room of the future

In the Cross Innovation Lab, plastics manufacturer Albis utilised open-ended processes to develop the hospital room of the future.

Hamburg-Nord District Office: Cultural change in the authority

The digital transformation goes hand in hand with a change in working culture: a new vision and over 140 measures for future collaboration have been developed in a cross-innovation process lasting several months that was developed specifically for the Hamburg-Nord district office.

GEA: Digitalisation through a smart valve

As the world's leading system provider, GEA developed an AR prototype in the Cross Innovation Lab to facilitate the maintenance of its products.

ACO Group: Making rainwater clean and usable

In the Cross Innovation Class, interdisciplinary student teams developed solutions for circular cities.

Spiegelberg: Cost-efficient medical device with brand language

In the Cross Innovation Lab, Spiegelberg utilised creative collaboration to redesign and innovate a standard product in the regulated medical technology market.

PALETTEN-SERVICE Hamburg: Making logistics more sustainable

In the Cross Innovation Class, interdisciplinary student teams developed solutions on the topic of circular cities. The company PALETTEN-SERVICE Hamburg developed a wooden pallet that is truly recyclable.

Hamburg-Mitte district: Weekly markets of the future

In a customised process, we have developed measures together with the Hamburg-Mitte district to reposition weekly markets and make them more economical.

NDR: Get out of your own silo

Employees took away the idea for a "New Work Day" from the pop-up office.

What our customers say

"The pop-up office exceeded our expectations. The interdisciplinary collaboration has developed a tremendous dynamic in a very short space of time and led to very concrete results."

Susanne Rengel

Transformation facilitator District Office Hamburg-Nord

"In a three-day process, we had our business model challenged by creative professionals in order to develop new ideas and opportunities. The format was excellent and very well thought out. Probably the best conceptual workshop I've attended so far."

Felix Bäuerle

Sustainability Manager Product Innovation at Beiersdorf

"The Cross Innovation Lab was a unique experimental space in which we were able to experience, test and learn how to work with external partners and make the best possible use of creative input for ourselves."

Susan Pinternagel

Innovation Manager at Jungheinrich AG

"A week out of work, broadening my horizons with a colourful group of people and taking this back to my job to inspire others: That was the pop-up office for me! And it still has an impact a year later. It also motivated me to change jobs internally to change management."

Philipp Vongehr

Change management at NDR

"I would not have expected that so much understanding of problems and processes could emerge on the consultant side in such a short space of time and that this would result in such concretely developed ideas, which met with great appreciation from us."

Sebastian Averdung

Managing Director at Averdung Ingenieure & Berater GmbH

"The collaboration with the creative professionals was more than just an impetus for the development of new ideas. Rather, it was the conceptualisation of the future of our company."

Carsten Freese

Digital Development at Zara (Inditex)

"It was very exciting to break out of our familiar, rigid development structures and take a different approach to brainstorming. The additional impetus from outside contributed enormously to the fact that the solution ideas turned out to be much more creative."