A project of theHamburg Kreativ Gesellschaft

Digital Hub Logistics, Tchibo and Volkswagen Group Logistics - Real-time emissions in transport processes

In the Cross Innovation Lab Climate, the team asked itself how CO2 emissions in transport processes can be recorded and how the data can be made available to those involved in the process.

Digital Hub Logistics, Tchibo and Volkswagen Group Logistics - Real-time emissions in transport processes - Photo by Bruno van der Kraan on Unsplash

The challenge

The Digital Hub Logistics brings together many players in the logistics industry to actively shape its future. The hub sent a team of employees from Tchibo and Volkswagen Group Logistics to the Cross Innovation Lab, all of whom are driven by a common core question: "How do we enable the collection and exchange of real emissions data in logistics supply chains with complex carrier networks?"

Large shippers (clients of freight forwarders) are obliged to prepare CO2 reports on their deliveries. Currently, this data is calculated on the basis of vehicle type, distance travelled and load weight using an emission factor.
However, this data modelling means that certain reduction measures cannot be measured and the CO2 values collected can only reflect reality to a limited extent.

Output

This case shows how fundamental it can be to address this problem in an innovation process. The technical solutions for recording real emissions data already exist. So what is preventing the transport company from passing this data on to the shipper? The logistics industry consists of many small-scale haulage companies that are subject to high price pressure from shippers. For this reason, there is concern that real emissions data will provide shippers with information about the actual costs of the haulage companies, which could cause prices to fall further.

As a result, the Cross Innovation Lab developed the concept for a neutral non-profit organisation that receives and processes the freight forwarders' real emissions data. It could issue a certificate to the shippers indicating the emission class (A-G) in which the haulier operates. At the same time, the establishment of this organisation would also make it possible to advise freight forwarders on CO2 analyses, as well as a Green Innovation Fund, through which joint innovations in the freight forwarding industry could be promoted.

Team: Charlotte Ladiges, Dominic Korte, Maria Sofie Schaake, Sina-Maria Schönlein, Aileen Schmuck, Suska Berger, Daniele Saba, Peter Maltzahn, Nadine Deemann

"It rewards the courage to engage with other points of view, even or especially those from outside the field/industry."

Peter Maltzahn, Tchibo GmbH

"Networking and collaborating with a wide range of partners offers us even more opportunities to come a step closer to our goal of emission-free logistics."

Daniele Saba, Volkswagen Group Logistics GmbH & Co. OHG

Format & method

In the Cross Innovation Lab, companies come together in changing constellations over a period of six weeks to work together on product developments in a stimulating environment. Experts from the creative industries are specifically involved in the process.

  • Field research: At the beginning, the challenges of the companies are analysed in a new kind of depth in collaboration with creative professionals - and their fresh perspective from the outside.
  • Workshop phase: In a total of four workshop/lab days, the companies develop new solutions together with selected creative professionals.
  • Feedback loops: Between the labs, a concept review takes place with all participating companies in order to further improve the products through joint feedback and exchange.

In the iterative work process, companies develop new products or product adaptations in a significantly reduced amount of time.

Our partners: Digital Hub Logistics, Tchibo and Volkswagen Group Logistics

Digital Hub Logistics

The Digital Hub Logistics connects companies, investors, start-ups, research and education in one place. In the heart of the Speicherstadt, a wide variety of players come together to work together. A wide variety of event formats are used to generate new impetus, create networks and realise ideas.

Tchibo Group logistics

Tchibo Logistics moves 90 million items from over 60 countries every year. The Tchibo logistics team works in the background to ensure that the approximately 6000 daily pallets of goods reach their correct destination on time.

Volkswagen Group logistics

200 million parts and 44,000 vehicles are moved worldwide every day by Volkswagen Group Logistics. The employees ensure that all parts are available at the 122 Group locations exactly when they need to be installed. In addition to material logistics, the subsidiary is also responsible for vehicle logistics for finished vehicles in around 150 markets.

Creatives involved

More about the format

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