GEA: Digitalisation through a smart valve
As the world's leading system provider, GEA developed an AR prototype in the Cross Innovation Lab to facilitate the maintenance of its products.
As the world's leading system provider, GEA developed an AR prototype in the Cross Innovation Lab to facilitate the maintenance of its products.

Innovation cycles are shortening, markets are becoming more complex - the framework conditions for industry are changing. New solutions are needed to ensure that the manufacturing industry remains competitive in the global marketplace. In the Cross Innovation Lab, valve manufacturer GEA tackled these challenges in collaboration with creative professionals.
Specifically, the question was how the functions of a digital valve twin can be used to drive GEA's products, processes and organisational development towards Industry 4.0.
By working together with experts from the creative industries, it was possible to develop a digital twin of a valve within four workshops. An augmented reality prototype was created in a very short time, particularly thanks to the collaboration of a game designer: a real valve can be focussed on with the help of a tablet. This lays the foundation for reading out information about the current valve status and any predictive maintenance requirements or transmitting virtual maintenance instructions.
In addition, new business models were conceived by analysing data.
Team: Kiran Gill, Konstantin Buchmann, Christian Oeing, Jan Dietrich, Aart Bezooijen, Imanuel Schipper
"The Cross Innovation Lab is an enrichment by combining technical and creative thinking to develop our products in a forward-looking way."
In the Cross Innovation Lab, companies come together in changing constellations over a period of six weeks to work together on product developments in a stimulating environment. Experts from the creative industries are specifically involved in the process.
In the iterative work process, companies develop new products or product adaptations in a significantly reduced amount of time.
The GEA Group is one of the largest system providers for the food processing industry and for a wide range of other sectors. The internationally active technology company specialises in machines and systems as well as process technology and components. GEA was represented in the Cross Innovation Lab with its valves and pumps product division. These convey milk, beer, other beverages, paste-like foods, pharmaceuticals and chemical products on a daily basis.

Nicole Wittek is responsible for cooperation and partner management at the Cross Innovation Hub and is the point of contact for all companies and organisations that want to find out more about the potential of cross innovation with creative experts and are interested in working together.
She studied Cultural Studies, Media Studies and Business Administration at the University of Regensburg. There she played a key role in the development and management of the inner-city creative centre and helped to establish the area of cultural and creative industries promotion. Most recently, she worked in an interdisciplinary office for urban development, where she designed co-creative formats and implemented them in projects for city centre development and mobility.
Nicole has been voluntarily organising projects at the interface of culture, (creative) economy and urban development for over ten years and is a founding and board member of the association obenstadt e.V., which promotes multifunctional roof uses, and is co-initiator of the Hamburg Roof Days.