A project of theHamburg Kreativ Gesellschaft

hvv: alsterHUB 2040 - Rethinking mobility

With the "alsterHUB2040" concept, the team of students in the Cross Innovation Class 2025 developed a modular, climate-resilient and barrier-free stop of the future for the hvv that combines sustainability, smart technologies and social amenities in a public space.

hvv: alsterHUB 2040 - Rethinking mobility -

The challenge

For many people, bus stops are places where they feel unsafe - especially in the evening and at night. In addition, increasing demands for sustainability, low maintenance and inclusion pose new challenges for mobility planning. In the Cross Innovation Class, the team of students from the Hamburg transport association hvv therefore addressed the question: How can a sustainable, safe and low-maintenance stop be designed where everyone feels comfortable?

Output

The result is the "alsterHUB 2040" - a visionary stop that is much more than a classic mobility point. It functions as a multifunctional meeting and recreational space that combines sustainability, social participation and digital networking.

  • Architecture & modularity: Flexible modules made of recycled steel and sustainable materials such as hempcrete or clay bricks allow for site-specific adaptation in urban and rural areas. The open design promotes transparency and quality of stay.
  • Sustainability: Green roofs and façades regulate the climate and water balance, while solar energy, rainwater utilisation and the use of cradle-to-cradle materials ensure energy positivity.
  • Social meeting point: In addition to waiting areas, flexible seating landscapes, quiet areas and modules for cafés, libraries or cultural programmes open up new opportunities for meeting, working or relaxing.
  • Accessibility: Innovative solutions such as multi-sensory guidance systems, real-time translations and AI-supported route suggestions make the stop accessible for everyone.
  • Safety & technology: Smart sensors, adaptive lighting, panic buttons and an app-supported community safety solution increase the feeling of safety, while responsible handling of data protects privacy.

The guiding principle "Come for the Ride - Stay for the Vibe" describes the aspiration to develop mobility points into lively, inclusive and climate-friendly places.

Format & method

In the Cross Innovation Class, students from three to six different universities work in interdisciplinary teams on the challenges of the project partners.

  • The process follows the logic of design thinking: in iterative feedback loops with the partners, the teams approach a solution step by step.
  • The entire process is managed by the Cross Innovation Hub team and supported by trained facilitators.
  • Prototypes can be created and tested in the workshops of the partner universities.

The Cross Innovation Class 2025 took place in the summer semester 2025 on the topic of Sustainable Innovations.

Our partner: hvv

For three federal states, eight districts, 30 transport companies and around 3.67 million inhabitants, hvv is responsible for the management of local public transport in the Hamburg metropolitan region. With around 120 employees, hvv GmbH is the directing organisation and ensures efficient and user-friendly local public transport.

More about the format

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