Content journey on a blockchain basis

The challenge

The choice of mobility solutions has never been so wide: every day we easily use a dozen different apps for timetables, booking and activating offers. The challenge for MaybornWolff and Pilot Screentime's Content Foresight participants was to reduce time and complexity to enable a seamless journey time, including content optimised for all stages.

Solution

• The "Seamless Travel Experience Platform" offers seamless travel planning, including individually tailored media entertainment, on a non-proprietary decentralised blockchain platform that enables an ideal customer and content journey based solely on the user's needs.
• By giving all mobility and content providers equal rights, user preferences alone decide which offers are suggested based on factors such as time, cost, sustainability and convenience. Users retain complete control over their data, its release and further utilisation by third parties.
• Comparable offers have so far mostly failed due to the competitive situation of providers who, for economic reasons, do not want to help a competitor's platform achieve a breakthrough.
• Through a public-private ownership model, in which the public sector acts as a regulator, a critical mass of services and users can be aggregated that can fully focus on optimising passenger transport, regardless of the economic success of individual providers.

Format & method

Over a period of several months, interdisciplinary teams develop concepts and prototypes at the interface of content and other sectors for a broad time horizon of up to 15 years. The foresight method is used to analyse both empirically verifiable trend developments and uncertain factors. Vague determinants are incorporated into the scenario technique, the "supreme discipline" of strategic foresight. Various creative techniques and methods are used to open up new perspectives.