medac: Rethinking knowledge transfer

The challenge

Knowledge is often available in organisations, but not systematically accessible or usable. Particularly in a dynamic environment such as the pharmaceutical industry, it becomes a key challenge to activate existing expertise in such a way that new ideas are generated and innovation processes are strengthened in the long term.

medac therefore asked itself the question: How can knowledge transfer succeed? And what methods can be used to develop ideas sustainably so that the answer to every idea is not: "Yes, but ..."?

Output

In the workshop, knowledge was understood as a dynamic process - as something that only realises its full value in the right context and in application. Together, the team developed ideas to make existing knowledge more visible, shareable and usable.

The result: the relevance of the topic of knowledge transfer became clear across all departments. Different approaches and concrete next steps and responsibilities for implementation were worked out.

Format & method

In order to move from the abstract topic of knowledge transfer to concrete options for action, the Cross Innovation Hub guided the team through a methodically clearly structured and at the same time playful process - from the joint consolidation of different perspectives to the collaborative development of ideas and the derivation of concrete next steps. Among other things:

• Shared understanding: Methods such as grid condensation were used to visualise different perspectives, create a shared understanding and develop initial idea clusters.
• Collaborative ideation: The 6-3-5 method made it possible to further develop and enrich ideas iteratively and across departments.
• Focus on implementation: By using implementation templates, concrete measures with clear responsibilities and next steps were derived from initial ideas.