tesa: The future of repairing
How will people repair in the 2030s? Together with creative experts, tesa explored new DIY scenarios and strategic search fields in a three-day foresight process.
The challenge
Why and how will people do DIY in the 2030s? In a changing field of tension between consumer behaviour, technological developments and ecological requirements, tesa is faced with the question of what role repairing will play in the everyday lives of end consumers in the future - and how relevant product and service innovations can emerge from this.
Output
In a three-day foresight process, tesa explored possible do-it-yourself scenarios together with creative experts from the Cross Innovation Hub. Based on trends and analyses in areas such as consumption, technology and ecology, the team identified ten strategic search fields. They form the basis for new ideas in the future tesa portfolio.
Format & method
The foresight formats of the Cross Innovation Hub support companies in systematically developing the future and making it strategically usable. The starting point is the analysis of relevant trends and uncertainties, which are translated into structured future scenarios.
In the next step, these images of the future are condensed and concretised using creative methods - such as narratives, visualisations or tangible artefacts. The integration of interdisciplinary perspectives from the creative industries makes it possible to open up new spaces for thought and to think of alternative developments beyond linear extrapolations.
On this basis, strategic search fields and innovation potentials are derived that serve companies as a sound basis for future product developments, business models or transformation processes.
"Drawing and designing in particular was something completely new in the innovation process from our scientific perspective, and I think that really enriched our scientists."
Format & method
The foresight formats of the Cross Innovation Hub support companies in systematically developing the future and making it strategically usable. The starting point is the analysis of relevant trends and uncertainties, which are translated into structured future scenarios.
In the next step, these images of the future are condensed and concretised using creative methods - such as narratives, visualisations or tangible artefacts. The integration of interdisciplinary perspectives from the creative industries makes it possible to open up new thinking spaces and to think of alternative developments beyond linear extrapolations.
On this basis, strategic search fields and innovation potentials are derived that serve companies as a sound basis for future product developments, business models or transformation processes.
Creatives involved
Our partner: DESY
tesa develops innovative, sustainable adhesive tapes and self-adhesive solutions for industry, commerce and consumers worldwide. With over 7000 adhesive solutions, 125 years of expertise and activities in more than 100 countries, tesa helps its customers to improve their work, products or lives.
Contact persons
- Patrick Scheckelhoff
- Programme Manager Cross Innovation Hub
- 040 2372435-86 Kurzbiografie
Patrick Scheckelhoff is responsible for the conception and realisation of innovation-promoting formats at cross-industry interfaces at the Cross Innovation Hub.
He studied Cultural Studies (B.A.) at Leuphana University Lüneburg and Hong Kong Baptist University with a focus on cultural organisation and urban sociology. Prior to his studies, he completed vocational training as a media designer and gained experience in project management and event organisation in various non-profit associations and at festivals. Most recently, he worked at the Social Change Hub at Leuphana University Lüneburg.
- Nicole Wittek
- Partner Manager Cross Innovation Hub
- 040 2372435-85 Kurzbiografie
Nicole Wittek is responsible for cooperation and partner management at the Cross Innovation Hub and is the point of contact for all companies and organisations that want to find out more about the potential of cross innovation with creative experts and are interested in working together.
She studied Cultural Studies, Media Studies and Business Administration at the University of Regensburg. There she played a key role in the development and management of the inner-city creative centre and helped to establish the area of cultural and creative industries promotion. Most recently, she worked in an interdisciplinary office for urban development, where she designed co-creative formats and implemented them in projects for city centre development and mobility.
Nicole has been voluntarily organising projects at the interface of culture, (creative) economy and urban development for over ten years and is a founding and board member of the association obenstadt e.V., which promotes multifunctional roof uses, and is co-initiator of the Hamburg Roof Days.