A project of theHamburg Kreativ Gesellschaft

Time-to-market boost

If prototypes for innovations are already available, a big step has already been taken. But launching a product or service on the market requires persuasiveness, stamina and expertise. We can help!

Time-to-market boost -

Many concepts and prototypes of innovative products or services disappear into drawers - not because they have too little potential, but because the path from prototype to market readiness can be a real feat of strength. There are often hurdles and blockades, especially internally, when trying to find collaborators, resources and budgets. But there is also often too little time in day-to-day business for targeted engagement with potential customers and the iterative further development of the prototype.

Market-ready prototypes and concrete action plans

In the "Time-to-Market Boost" format, we support your company in turning existing concepts into reality. In just four format days, prototypes are tested with suitable target groups, optimised with creatives and internal pitfalls are explored and tackled. The goal: a market-ready prototype and a concrete action plan for the market launch.

Benefits

  • Access to specific target groups (B2C in cooperation with a market research agency) and testing of the prototype with the target group (B2B/B2C)
  • Validation and optimisation of the prototype with creatives in guided methodical processes
  • Identification of internal implementation hurdles and concrete action plan for the next steps
  • Constructive change of perspective through collaboration with creatives from different disciplines
  • Open innovation setting: exchange with up to two other companies outside the creative industries

Target group

Companies of all sectors and sizes outside the creative industries with existing concepts or prototypes

Length

4 days

Contact persons

Marc Behlau -
  • Marc Behlau
  • Programme Manager Cross Innovation Hub
  • 040 2372435-81
  • Kurzbiografie
  • Marc Behlau is the programme manager for the conception and implementation of the Cross Innovation Hub formats. He is also responsible for the documentation and evaluation of these. Following a bachelor's degree in business administration with a focus on brand communication, Marc completed his Master of Science in Global Technology & Innovation Management at the Technical University of Hamburg. Marc has found his passion in the field of innovation management and his knowledge fits perfectly with the mission of the Cross Innovation Hub: supporting companies from different industries in finding innovations by means of cross innovation processes.

Bruno Marks -
  • Bruno Marks
  • Partner Manager Cross Innovation Hub
  • 040 2372435-85
  • Kurzbiografie
  • Nicole Wittek is responsible for cooperation and partner management at the Cross Innovation Hub and is the point of contact for all companies and organisations that want to find out more about the potential of cross innovation with creative experts and are interested in working together.

    She studied Cultural Studies, Media Studies and Business Administration at the University of Regensburg. There she played a key role in the development and management of the inner-city creative centre and helped to establish the area of cultural and creative industries promotion. Most recently, she worked in an interdisciplinary office for urban development, where she designed co-creative formats and implemented them in projects for city centre development and mobility.

    Nicole has been voluntarily organising projects at the interface of culture, (creative) economy and urban development for over ten years and is a founding and board member of the association obenstadt e.V., which promotes multifunctional roof uses, and is co-initiator of the Hamburg Roof Days.

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