Cross Innovation Insights: AI as a change project

In many companies, getting started with artificial intelligence begins with tools. But it quickly becomes clear that the real challenge is not just the technology. AI changes working methods, roles, expectations and collaboration. Anyone who wants to introduce AI in a meaningful way must therefore not only select technologies, but also shape change.

AI as a change project

In this issue of Cross Innovation Insights, we take a practical look at the question of why introducing AI is always a change project. In conversation with Dr Frederike Fritzsche, Chief Tech Transformation Officer at OTTO, and designer Steffen Macfarlane from the Cross Innovation Hub's pool of creatives, we talk about practical experiences: What works in AI implementation? Where does friction arise? And what does it take to turn technical possibility into actual progress?

Dr Frederike Fritzsche brings concrete practical experience from the implementation of AI in corporate structures. Steffen Macfarlane complements the discussion with his perspective from product and service design, strategic design and design thinking. Thanks to his technical expertise and professional career, he is very familiar with change and transformation processes and knows how complex developments in companies can be made user-centred, understandable and designable. The event will be moderated by Sean Weingarten, Programme Manager at the Cross Innovation Hub.

What can you expect?

• An understandable introduction to the question of why introducing AI is more than just a tool rollout
• Insights into typical hurdles and success factors from corporate practice
• Perspectives from companies and the creative industries on AI as an organisational design task
• A method-to-go that allows you to take a more holistic view of AI implementation in your own context
• Space for questions, dialogue and discussion

For whom?

A low-threshold format for companies of all sectors and sizes, public institutions and creative professionals who want to help shape transformation and innovation processes in companies.

It is aimed in particular at:

• people with responsibility for innovation, transformation, communication, human resources, organisational development or digitalisation
• small and medium-sized companies that want to take their first or next steps with AI
• Employees and decision-makers from companies who want to anchor AI not only technically but also organisationally in a meaningful way
• Creative professionals from design, strategy, communication and other conceptual-creative fields

Register now for free!