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Innovative Produkte, Prozesse…

Innovative Produkte, Prozesse & Services

Produkte, Prozesse und Dienstleistungen, die Märkte erobern: Wir helfen Unternehmen dabei, ihre Angebote auf den Prüfstand zu stellen und neue Ideen zu entwickeln, zu testen und zu validieren.

Innovation ist der Schlüssel zum Erfolg – vor allem, wenn es darum geht, neue Produkte, Services und Dienstleistungen zu entwickeln. In unseren Formaten zu innovativen Produkten und Services unterstützen wir Unternehmen dabei, in die Jahre gekommende Angebote auf den Prüfstand zu stellen und neue Ideen zu entwickeln, zu testen und zu validieren. Durch die Zusammenarbeit mit Expert*innen aus verschiedenen Disziplinen und mithilfe neuester Technologien entstehen so Prototypen, die neue Maßstäbe setzen und gleichzeitig die Anforderungen des Marktes erfüllen. Wir begleiten Unternehmen durch einen strukturierten Innovationsprozess, der schnelle, greifbare Ergebnisse liefert – von der Idee bis zur Markteinführung.

Passende Formate

Cross Innovation Class

In the Cross Innovation Class, students from various disciplines design innovative prototypes for your company. The focus: sustainable innovations.

Cross Innovation Lab

Current challenges and trends require entrepreneurial transformations. In the Cross Innovation Lab, new processes, services or product innovations for your company are initiated at an early stage.

Attack Your Product

We scrutinise products and services that have become outdated and radically rethink them.

AI Sprints

Artificial intelligence is changing production, processes and workflows and is showing further potential every day. Small and medium-sized companies in particular are faced with the challenge of using AI sensibly despite limited resources.

Time-to-market boost

If prototypes for innovations are already available, a big step has already been taken. But launching a product or service on the market requires persuasiveness, stamina and expertise. We can help!

Nicht das Richtige?

Als Vorreiter im Bereich Cross Innovation mit Kreativen bieten wir neben standardisierten Formaten auch individuell zugeschnittene Angebote an. Je nach Zielstellung und Herausforderungen konzipieren wir ein maßgeschneidertes Programm oder Paket für dich.

Sprich uns an!

Ansprechpersonen

Bruno Marks
Partner Manager Cross Innovation Hub
040 2372435-85

Kurzbiografie

Nicole Wittek is responsible for cooperation and partner management at the Cross Innovation Hub and is the point of contact for all companies and organisations that want to find out more about the potential of cross innovation with creative experts and are interested in working together.

She studied Cultural Studies, Media Studies and Business Administration at the University of Regensburg. There she played a key role in the development and management of the inner-city creative centre and helped to establish the area of cultural and creative industries promotion. Most recently, she worked in an interdisciplinary office for urban development, where she designed co-creative formats and implemented them in projects for city centre development and mobility.

Nicole has been voluntarily organising projects at the interface of culture, (creative) economy and urban development for over ten years and is a founding and board member of the association obenstadt e.V., which promotes multifunctional roof uses, and is co-initiator of the Hamburg Roof Days.

Sebastian Metcalfe
Partner and programme manager Cross Innovation Hub
040 2372435-98

Kurzbiografie

Sebastian works in both partner and programme management at the Cross Innovation Hub. He is the point of contact for companies that want to turn their challenges into creative innovation projects (partner management), while at the same time actively helping to shape the content and methodology of the programmes (programme management). Through this dual function, he ensures that the needs of the companies flow directly into the creative processes - a win-win situation for everyone involved.

After training as a media designer for image & sound, Sebastian completed his degree in Media & Information (Dipl.) at HAW Hamburg. His professional experience includes working as a software trainer at Apple and as a senior producer at a digital agency for YouTube formats.

Aus der Praxis

Hamburg Aviation: FAIRcraft - the recyclable aircraft cabin

The cluster organisation Hamburg Aviation sent an interdisciplinary team to the Cross Innovation Lab to develop a research concept for the production of recyclable aircraft cabins.

tesa: Modular rail system for drill-free fastening

With "ModRail", the student team in the Cross Innovation Class developed an intelligent, drill-free solution for the company tesa for the flexible and wall-friendly attachment of shelves and hooks.

PALETTEN-SERVICE Hamburg: Making logistics more sustainable

In the Cross Innovation Class, interdisciplinary student teams developed solutions on the topic of circular cities. The company PALETTEN-SERVICE Hamburg developed a wooden pallet that is truly recyclable.

BWI: Design manual for better construction sites

Retailers bring a neighbourhood to life - but their brick-and-mortar business model is susceptible to change. In three Hamburg neighbourhoods, the Cross Innovation Hub has brought together local communities of interest with creatives to find solutions to individual challenges - including in Osterstraße.

DESY: Charge for Change

In the Cross Innovation Lab 2024, researchers from the Deutsches Elektronen-Synchrotron DESY and HAW Hamburg joined forces with creative experts to combine basic research with creative approaches for the first time. The result: an oasis that combines research, education and spending time in public spaces.

GEA: Digitalisation through a smart valve

As the world's leading system provider, GEA developed an AR prototype in the Cross Innovation Lab to facilitate the maintenance of its products.

KLIMAready: Rethinking the business park

How does a business park become climate-ready? The Cross Innovation Lab x KLIMAready uses the example of Allermöhe to show how CO₂-neutral solutions are created across sectors.

Spiegelberg: Cost-efficient medical device with brand language

In the Cross Innovation Lab, Spiegelberg utilised creative collaboration to redesign and innovate a standard product in the regulated medical technology market.

ACO: How a smart water storage tank defies Hamburg's extreme weather

In the Cross Innovation Class, a team of students developed a smart water storage tank together with ACO.

Remondis: automatic waste separation through artificial intelligence

In the Cross Innovation Class, interdisciplinary teams of students developed solutions for the Smart City.

Innovative Produkte, Prozesse & Services - Photo by cottonbro studio from Pexels

Kuehne + Nagel: Service innovation for general cargo shipments

In the Cross Innovation Class, a team of students worked with Kühne + Nagel to develop a service portal for general cargo deliveries.

Becken Holding: Sustainable usage behaviour in offices

In the Cross Innovation Class, a team of students worked with Becken Holding to develop a solution to promote sustainable usage behaviour in office buildings.

Jungheinrich: A new prototyping culture

In the Cross Innovation Lab, Jungheinrich promoted its culture of innovation with interdisciplinary teams and optimised collaboration.

Albis & Drägerwerk: The hospital room of the future

In the Cross Innovation Lab, plastics manufacturer Albis utilised open-ended processes to develop the hospital room of the future.

NDR: Get out of your own silo

Employees took away the idea for a "New Work Day" from the pop-up office.

Hamburg-Nord District Office: Cultural change in the authority

The digital transformation goes hand in hand with a change in working culture: a new vision and over 140 measures for future collaboration have been developed in a cross-innovation process lasting several months that was developed specifically for the Hamburg-Nord district office.